Press Room
2026
Live & Tell® Introduces the Versatile Luxury Collection—Where Heavyweight Meets Elevated Design
Ball Ground, GA (January 17, 2026)
Live & Tell® is proud to unveil the Versatile Luxury Collection, a premium line that combines heavyweight comfort with elevated design for today's modern lifestyle.
Read Full Release!Live & Tell® and Rabbit Skins® Head to January Trade Shows with an E-Bike Giveaway at ISS Long Beach
Ball Ground, GA (January 17, 2026)
Visit Live & Tell® and Rabbit Skins® at the upcoming January trade shows and enter to win an E-Bike at ISS Long Beach. Stop by Booth 1049 to see the latest collections and register for your chance to win.
Read Full Release!LAT Apparel Promotes Dustin Moe to Senior Director, Distributor Sales
Ball Ground, GA (January 8, 2026)
Dustin has been an integral part of the company for 9 years, consistently demonstrating a deep commitment to strengthening partnerships across our distribution network.
Read Full Release!2025
LAT Apparel Announces Promotion of Rachel Newman to President
Ball Ground, GA (October 16, 2025)
Since joining the company as Chief Commercial Officer in 2024, Rachel has been instrumental in shaping LAT's strategic vision, strengthening brand alignment, and driving continued growth across all business channels.
Read Full Release!Newly conceptualized booth design for the 2025 season
Ball Ground, GA (February 17, 2025)
The state-of-the-art booth combines an open, accessible floor plan with a retail-inspired visual aesthetic, seamlessly capturing the essence of the Live & Tell and Rabbit Skins names.
Read Full Release!LAT Apparel Unveils Brand Evolution Ahead of January Trade Shows
Ball Ground, GA (January 9, 2025)
LAT Apparel is thrilled to announce its brand evolution, celebrating over four decades of crafting high-quality, timeless apparel that resonates with life's unique stories.
Read Full Release!2024
Live & Tell by L.A.T. and Rabbit Skins Announce New Leadership Structure
Ball Ground, GA (October 8, 2024)
Live & Tell by L.A.T. and Rabbit Skins, prominent brands in the elevated Printwear market, proudly announce a pivotal shift within their ownership and leadership teams. Gina Watson steps into the role of majority owner, bringing renewed dedication and vision for the future.
Read Full Release!LAT Apparel Welcomes Rachel Newman as Chief Commercial Officer
Ball Ground, GA (March 11, 2024)
We are thrilled to announce that Rachel Newman has joined the LAT Apparel team as our Chief Commercial Officer. Rachel brings with her an impressive dossier that spans more than twenty-five years, featuring pivotal roles in strategic growth, brand evolution, and leadership. She now steps into a key role at LAT Apparel, poised to steer the company towards an innovative and stellar future.
Read Full Release!LAT Apparel announces donation of Live & Tell and Rabbit Skins shirts to Bert's Big Adventure
Ball Ground, GA (March 10, 2024)
Since 2019, LAT Apparel has been honored to contribute to this remarkable nonprofit organization that provides chronically and terminally ill children with an all-expenses-paid trip to Walt Disney World.
Read Full Release!2019
LAT Apparel opens new distribution center in Reno, Nevada!
Ball Ground, GA (July 16, 2019)
At LAT Apparel™, our continued investment in inventory, operational excellence, and our people allows us to efficiently and effectively partner with you, which is why we are excited to announce the opening of our new distribution center in Reno, Nevada!
Read Full Release!Rabbit Skins Improves Bodysuits – and it happens in a snap!
Ball Ground, GA (January 11, 2019)
Just when you thought the infant bodysuit couldn't get any better, LAT improves the style, comfort, and safety of Rabbit Skins bodysuits through innovative Snap Tape Technology. New Snap Tape, three snaps per bodysuit, results in a closure that's smooth and soft. This enhanced closure is incorporated into 12 Rabbit Skins styles.
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